What Is +1% Worth to Your MRR?
If we improved conversion by even half a percent, the impact on monthly recurring revenue would actually be pretty noticeable. I never really thought about it that way before — I usually focus on traffic growth or reducing churn. But when I multiplied our current traffic by a slightly higher conversion rate and factored in average customer lifetime value, the difference looked way bigger than I expected. Have you ever actually calculated what a small conversion lift would do to your MRR or LTV?
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Instead of chasing more traffic, we modeled different conversion scenarios and compared the potential revenue impact. Even a small improvement had a compounding effect because of recurring payments and retention. I came across a detailed breakdown that explains this mindset really well — you can see it here: https://litemagazine.co.uk/how-conversionrate-store-revolutionizes-ecommerce-growth/ . What stood out to me was the idea of focusing on performance improvements rather than just acquisition. Once we started thinking in terms of lifetime value instead of single transactions, optimization became much more strategic and less reactive.